According to the latest research, vulnerability can be a game-changing tool for attractive people to deepen intimacy, build trust, and create more authentic connections.
"There's something about the quivering of a chiseled jaw, or the teardrop running running down flawless skin that really draws people in," said Alex Baker, CEO of world-renowned marketing think tank Building Authentic Brands. "Attractive people should no longer feel they have to hide their vulnerable side. Instead, they should learn to use it to their advantage."
Baker noted that the information regarding the power of vulnerability should come as terrific news for good-looking, charismatic individuals who place a great deal of pressure on themselves to maintain a "perfect" front.
"These people can rest assured that revealing their weaknesses and insecurities will only serve to make them even more attractive to people around them," said Baker. "We're all put off by someone who seems to have it too together. A hint of sensitivity can go a long way."
Notably, however, while vulnerability can be a powerful tool for highly-attractive people, for unattractive people, Baker recommends a different approach.
"For them, aiming for that facade of perfection is probably a more effective strategy. They won't be able to achieve it, of course, which may produce its own set of anxieties, but if you're not a pretty person, it's not worth the risk to let it all hang out," said Baker. "This doesn't mean there's anything wrong with you. It just means different things work for different people."