To assist his ailing social life, 33-year-old Lewis Largo, a former technical consultant who's struggled to find work since being laid off from financial services giant Ernst & Young almost four years ago, decided to rebrand from "out of work" to "free spirit."
"I may not be working, but the rebranding is working for me," said Lewis. "Wish I'd thought of this ages ago."
As Lewis explained it, he now tells people that, as a free spirit who doesn't fit into any boxes, he was far from thrilled about being part of the over--powerful financial services industry, and that, as he approached his thirtieth birthday, he'd been thinking more and more about how he wanted to live his life.
"All true," emphasized Lewis. "People in the office always used to comment on my unconventional ties."
Then, Lewis elaborates to his target audience that his intuition had been telling him for a number of years that it was time for a major life change. And he doesn't misrepresent that, in his case, that change came not as the product of his own choice, but as that of EY Human Resources.
"But I make the point that I feel it was my own subconscious rearranging circumstances to put me on the path I needed to be on," said Lewis.
And that point is generalily very well received, says Lewis, who says that, among other benefits, his rebranding has made him appeal to an entire a new sector of single women. Whereas he had previously relied on highly sympathetic, weak-willed women as his primary dating source, the "free spirit" brand has expanded his marketability to non-materialistic female free spirits, many of whom, he's been delighted to find, are extremely uninhibited, and some of whom are actually highly paid artists or independently wealthy.
Even so, Lewis admitted that he misses having a regular source of income - and the EY culture.
"It was so fun," he said. "So many people my age, going out for drinks just about every night. It was the best." He smiled nostalgically. "But I've been hitting LinkedIn really hard lately. Hopefully I'll land something similar very soon."