Touting the wonders of nature and the environment while avoiding any mention of global warming, a puff piece on clouds featured on the front page of the Miami Daily Record succeeded on mutiple levels.
"It went into how clouds look so fluffy and marshmallowy and appealing that they almost make you feel you're in a cartoon," said MRD Editor in Chief, Marshall Hayes.
He chuckled. "Forget about riding on a magic carpet! I'll take a cumulus cloud any day."
The puff cloud piece wasn't entirely without substance, emphasized Hayes. "It gets philosophical toward the end, noting how ironic it is that something that looks so puffy and soft is actually a collection of moist vapor that's not at all solid. Pretty miraculous."
Regardless, the cloud puff piece won back countless news-fatigued readers seeking something soft to think about - making the MRD determined to make puff content an ongoing priority.
"Hard news is old news. Soft news is where it's at," said Hayes. "Our next puff story is going to be about cotton balls. Keep an eye out!"