Targeted Ad Reminds One Man How Much He Despises Applebee's but Totally Works on Other Man

Written by Chrissy Benson

Friday, 23 August 2019

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Applebee's offers a diverse range of meat-, cheese-, and bacon-based options at reasonable prices, in a pleasant atmosphere.

A targeted online Applebee's ad missed the mark with Mark Jensen of New York City, who was only reminded how much he despises America's bacon-laden suburban fare and the culture it represents, but it totally worked on Chris Regan, also of New York City, who had forgotten that Applebee's has several entree options featuring what he calls the "triple crown" of beef, bacon, and cheese.

"There's an Applebee's right around the corner from my office," said Chris. "And we've been trying to get a weekly happy hour going after work, so this is perfect."

Chris noted that his wife is always pestering him about doing a regular date night, but they can never agree on a place to eat. "But Applebee's has such a range of options, that I think just about anyone can find something there they really enjoy. And the prices are very reasonable compared to most New York restaurants."

The takeaway from the Applebee's ad featuring closeups of bulging, pink-tinged burgers dripping with meat juices and fat from the melted cheese and bacon strips on top, was markedly different for Mark Jensen, however.

"I've gone vegan," he said. "It was time."

The story above is a satire or parody. It is entirely fictitious.

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