The Longest Day, that annual feast that celebrates having more time to do stuff during daylight than on any of the other 364 days, has arrived once again!
Known by people in times gone by as 'the Longest Day', the Longest Day can be as much as 1 minute 38 seconds longer than the next-longest days - the day before it, and the day after it - giving farmers more time to complete essential tasks, such as ploughing fields, gathering crops, and feeding pigs before they put them to bed.
Milkmaids likewise, of course, will have had a few seconds more at the beginning of the day to get an early start on their udder-pulling.
Farmer Bill Tripe told us:
"I always look forward to the Longest Day! It enables me to work a few seconds longer in daylight, which is good news for the consumer, I reckon."
For other people, the Longest Day goes completely unnoticed, and isn't really worth mentioning.