LGBT groups have today been demonstrating once again, as is their wit - this time about Queerbaiting in music and television.
Queerbaiting is a practice that involves making subtle hints within a song or show that it might contain some aspect of interest to those from an LGBT background. An example of this might be a slightly-too-long lingering stare between two perfectly good male friends, which the receptive LGBT viewer might interpret as "there may be some homosexual action here".
The practice is often used in adverts for shows, in the hope that they might entice the curious into watching something they would not normally have watched - just to see gay men kissing, or two (or more) lesbians fondling each others buttocks or bosoms, or whatever.
"They're falsely leading us on," said the oddly-named Eve Ng, a professor of media, and women and gender studies at Ohio University. "Viewers feel misled, cheated. There they are, making us think they're actually going to deliver a satisfying narrative but it doesn't turn out like that at all."
Queerbaiting allegations have also been levelled at singer, Ariana Grande, whose lyrics tend to suggest she might be 'open for business' with women, as well as men. This, say LGBT representatives, "is reprehensible".
"Everyone knows that Ariana Grande isn't a dyke," said Misster Fifi Lafevre, a multigender freakshow from London. "She should stop trying to 'reel people in' with her songs. It's disgusting, and immoral."