Concerned that White House policy and messaging weren't sufficiently in lock step with Fox News, President Trump has brought in former Fox News co-president Bill Shine to serve as Assistant to the President and Deputy Chief of Staff for Communications.
The president has reportedly tasked Shine with sealing off the faint glimmer of day light that exists between White House communications and FNC reporting.
According to anonymous White House officials, President Trump has been frustrated at the hostile line of questioning he's received during recent appearances on his favorite morning news show Fox and Friends.
Another point of contention the president would like Shine to address is the apparent lack of deference the Fox News presenters show the president and the office he holds.
"You know a real state run media wouldn't allow these newscasters to get away with addressing me as Mr. President. Too dull. Way too informal. Something like Dear Leader, or better yet, Supreme Commander of the Armed forces of the United States would be more appropriate for a man of my strength and brilliance. Work on that, Shine," President Trump reportedly instructed the incoming Deputy Chief of Staff.
As the size of the White House communications staff continues to shrink due to record departures and an apparent lack of interest among potential hires, the Trump administration sees this appointment as a first step in the process of outsourcing the entire communications operation to Fox News.