After the success of Facebook, Twitter and Ireallyneedablowjob.web, the latest of many social networking sites has been launched, but this time with a subtle twist.
To suit the needs of 21st century urban living, 'What You Lookin' At?' allows users to post their picture and details online but discourages others from viewing the pages.
Users can customise their area with audio messages that play comments such as 'Do you want to step outside?', 'Did you call my girlfriend a slag?' and 'I'm going to punch your teeth through the back of your head, you wanker'.
The Superpoke function allows users to set virtual dogs on other users, while the Random Senseless Attack application means that one user can destroy the page of another for no reason other than 'I was having a bad day and you looked at me funny'.
The creators of the site, Charlie Irresponsible-Middle-Class, 27, and Vaughn Ross-Kemp-On-Gangs, 30, stand to become billionaires if their site takes off. A similar site, Twatter, has also been launched this week.