In stark contrast to the hysteria in Madrid as 80,000 fans turned out to watch Cristiano Ronaldo pose for the cameras in the white of Real, and do very little else, things could hardly have been more different at Old Trafford.
Nobody turned up when Michael Owen was unveiled.
In fact the only activity we could see was a middle aged bloke sweeping a corridor and whistling what appeared to be Elvis Presley's 'Are You Lonesome Tonight.'
Very few Manchester United fans regard Owen's signing as one of Sir Alex Ferguson's greatest transfer coups, but some appear to be gradually warming to the idea.
Baz and Bez in the nearby Dog And Partridge told us that they didn't really care either way because they're City fans.
More hot transfer news as we get it.