They say a lot can be lost in translation and this weeks acquisition of a Swedish pottery magazine by Hugh Hefner's Playboy Corporation proves that even huge multinationals can be caught out.
Even so it has to be said that 120 million dollars for a magazine called "Big Jugs Monthly" with a circulation of just 875 copies a month is a huge amount to pay.
The editor and former owner of the magazine Hans Dickstroem is naturally delighted with the sale of the magazine to the soft porn empire. "I just cant believe it" he told TheSpoof.com reporter " I put the magazine up for sale hoping that a fellow pottery enthusiast might take it on board, to be honest I didn't really expect any money for it, I just didn't want to let our subscribers down by closing down. Now I'm one of the richest men in Sweden right up there with Abba and the Ikea man"
A spokesman for Playboy laid the blame for the Big Jugs fiasco squarely at the feet of a former executive who had just been fired.
"The executive was in Sweden scouting for fresh fanny when Hef fired him, his last act was to buy the mag, pretty expensive joke but our lawyers are looking in to it"