A man who knows about this kind of stuff, has said that the way modern women are treated is "just terrible", and they are often referred to using words that make them sound like objects, rather than sentient living beings.
Moys Kenwood, 56, knows plenty of women from experience, and says they are, in many instances, every bit as good as men. He said:
"I was beavering away on TheSpoof.com, when I saw this advert for a dating agency called New Date. It referred to 'older' women, and used the word 'which' to describe them, just as you would with an inanimate object, such as a screwdriver, a spoon, a jacket, or a jockstrap. What a bloody cheek!"
Using this word to talk about the fairer sex was "demeaning", he said, and the nature of the advert with its image of a pretty woman with nice jugs, was akin to regarding females as nothing more than men's playthings.
This was unfair, he asserted.
"Although many women are, indeed, playthings, they are so much more than that. My wife, for instance, is adept at cooking, washing and cleaning. She is more-than-competent with an iron in her hand, an expert when shopping, and readily turns her hand to gardening. I don't know where I'd be without it."