Turning Point UK, the new right-wing student organisation, is this morning reeling in confusion over more-or-less everything it could think of.
Having seen its launch on social media dogged by dozens of parody accounts, making fun of it, TPUK's chairman, George Farmer, announced on Twitter that the only real account was the original Turning Point.
But, there was a problem.
The original Turning Point is an already-existing agency, set up to help those with drug, and alcohol addictions. Oops.
Next up was just where the group stood in the political arena. One commenter said:
"It's on the right, not exactly extreme right, or even far right, for that matter, but farther right than centre-right. Probably about as right as something would be if it were cooked at Gas Mark 5 for, say, 40 minutes."
The group has gained immediate wide-ranging support, however, even if that support has come from political figures as drab as the Conservative MP, Jacob Rees-Mogg, and Nigel Farage.
A Turning Point UK spokesman, Skeptical Seventh*, said:
"Turning Point doesn't seem to know which way to turn, or at which point to turn. If I were them, I'd stop turning, and just run on-the-spot."
* Not really a Turning Point UK spokesman!