* There was forgetfulness aplenty this morning, when a man in Birmingham awoke knowing that there was something he should remember about today, but he just couldn't remember what it was.
Joe Jaynes, 29, had that instinctive twinge in the pit of his stomach which told him there was something he shouldn't forget about today, but, try as he might, whatever it was, it stayed one step ahead of his recollection.
He wracked his brains like a man possessed, but still it wouldn't come. He went out for a walk in order to jog his memory, but couldn't get past a long, mournful procession of people carrying wreaths blocking his route, so he turned back and went home.
He tried turning the TV on to see if there was anything worth watching, but all the channels were covering some sad event honouring the dead of the world wars and other conflicts, and the sombre tone of the ceremony did nothing for his power of remembrance.
He knew it wasn't his wife's birthday: that was in either January or February - he couldn't remember which.
"And it isn't bonfire night," he told himself, "because that was last week."
His children's birthdays were both in August; he knew that, because they were either side of his own birthday on the 17th, though he couldn't remember the exact dates. It wasn't Mother's Day either. He was stumped.
Finally, around 10:45am, he remembered what it was! His wife, who was at work, had asked him to record some TV programme for her that was just about to start!
"Good job I remembered!" thought the knobhead.
*Based on a real event.