The arts and hobbies magazine Which Craft? has decided to change its name after concerns were raised about the association of the name with black magic.
Which Craft? has been published since 2002 and the editor claims that nobody has ever before made the connection between its name and witchcraft, the term used by practitioners of black magic for their spells and incantations.
The alarm was raised by a newsagent in Peterborough who contacted the magazine to say that he was having to return copies of the magazine after members of the dyslexic black magic community had brought them back to his shop. Asked if any non-dyslexic witches had returned any copies he replied that they had not purchased them. Instead, he said, they had returned several boxes of assorted dark chocolates which, they complained, were not black magic at all.
The magazine publisher spent thousands of pounds coming up with a new identity. The names Crafty Art Soul, Family Fiddler, Love Making Monthly and Hobby Whores were all rejected in the decision making process.
The magazine has finally made a decision, and has gone with a modern new name - Get Art! It's Out! which they hope will avoid any controversy.
