Joseph Corre, the co-founder of the lingerie brand Agent Provocateur, has refused to accept his MBE, saying that he finds Prime Minister Tony Bliar "morally corrupt".
The "knickers and bra man" was awarded the MBE for Services To Men's Titillation in the Queen's Birthday Honours list.
Speaking yesterday, Mr Corre said that Mr Bliar's relationship with American President George Bush was "a little too tight" and "rather revealing". He also criticised Mr Bliar on Iraq, Afghanistan, civil liberties and his "ridiculous nailed-on smile" which, he said, was "chaffing around the groin".
Corre acknowledged that the news of the MBE award had been "uplifting" but commented:
"The whole business, like a woman's fanny, smells a bit fishy."
The firm's other co-founder, Corre's wife Serena Rees, which is an anagram of Serene Arse, thanked the Queen for her "support".
She has consented to meet Her Majesty, and says that she will accept her MBE as gracefully as a whip-carrying dominatrix in a basque possibly could.