The Dallas Cowboys officially opened their new home stadium in an NFL preseason game against the Tennessee Titans. This new edifice is a 1.2 billion dollar, fully state-of-the-art facility. The main action, however, was not on the playing field.
Hanging 100 feet up, directly above the field, is a 120-foot wide scoreboard with a television screen. As it is four sided, it can be viewed by all seated fans.
In the pregame warmups, a glitch suddenly switched the cameras off during an interview with owner, Jerry Jones. Fans were suddenly treated to a view from the security cameras inside of the locker room of the famous Dallas Cowboy Cheerleaders.
Views of the women changing into their "uniforms" from their street clothes entertained the men, teenage boys, and a few lesbians in the crowd.
The fans enjoyed it so much, that the cheerleaders received a bigger ovation than the football players when they came onto the field.
When Jerry Jones learned of the incident, he was upset that he had not thought to charge money for it. After the game, he immediately sold tickets for $100 to any fan that wanted to stay and watch video of the cheerleaders showering in their locker room and changing back to their regular clothes.
This sold 40,000 tickets.
Due to the success of this venture, the new Dallas Cowboy Cheerleader Show tickets will be sold on pay-per-view for each Dallas home game. Ticket prices to all games will also double, and fans in the stands will receive that show as part of their "total entertainment package."