Cross-dressing cage-fighting Alex Reid, the second husband belonging to Britian's favourite perfume brand, Katie Price, is believed to be missing.
Alex was last seen with Katie as they discreetly visited sex shops in Los Angeles earlier this week. With Katie's camera crew and pack of press photographers in tow they both stocked up on basques and nipple-tassels.
Katie returned to the UK the following day but there was no sign of Alex. A source close to the couple said, "It's taken her a few days to realise he's not here. As soon as she noticed she called the hotel to see if she'd left him there somewhere, but they haven't seen him. She just can't remember where she's put him."
Vinnie Jones is said to be rounding up the boys to search Los Angeles. Price is planning on joining them once she has written a book about it all.
Alex Reid was unavailable for comment, obviously.
