Following the death of Michael Jackson, probably the world's greatest ever musical talent in Los Angeles, writers all over the world racked their brains to come up with eye catching headlines.
However, all comers were battered into oblivion by The New York Post, which in its own uniquely New York way, ignored all thoughts of moonwalking, thriller, paedophile, alien, and all that other stuff and opted to go for the jugular.
Was it's headline.
"I think that just about sums it up perfectly," said Ed Hopper of 'Succinct And To The Point Headline Awards Commitee' "It's just a hands down winner, which is why it won the award."
We spoke to a TheSpoof.com writer who told us:
"Damn! I wish I'd thought of that one. 'DEAD' - fucking brilliant that!"
More death defying discumbobulation as we get it.