In an effort to enhance his professional polish and, in his own words, not come across as such a dumbass, Cameron Wells of Nashville, Tennessee, began incorporating the term "vis-à-vis" into his regular conversation, to outstanding effect.
"Sure, you can say 'about,'" noted Wells, "but it has no flare. 'Vis-à-vis' turns heads."
As a result of fully implementing his new policy vis-à-vis vis-à-vis, Wells now has conversations with coworkers vis-à-vis budget, remote work policies, casual Friday dress code, and even the Nashville Titans football team. "What an amazing season it's been for them," he remarked. "Did you know that vis-à-vis nutrition, a lot of them are plant-based?"
By all accounts, Wells's focus on fine-tuning his verbiage has paid off - and rubbed off - in spades. "I have nothing but good things to say vis-à-vis Cameron," said Wells's boss, Logan Perry. "It's something I can't quite put my finger on, but vis-à-vis the level of confidence he tends to inspire, it's off the charts."
And in his personal life, too, "vis-à-vis" has smoothed Wells's formerly troubled relations with his girlfriend, Lisa Cook. "It's funny," she mused. "In some ways, nothing's changed, but at the same time, I feel a new respect vis-à-vis how he communicates with me. It's refreshing."
Overall, Wells says that his experience vis-à-vis vis-à-vis has given him a new appreciation for the impact of language. "Words are powerful, man," he said, declining to comment in more depth. "Enough said vis-à-vis that."