In what some people are saying was a desperate attempt to boost popularity- Gordon Brown told journalists at a conference that in private he is quite different to how he acts in public.
The MP announced that he was "quite camp" and amused family members with his "bubbly, David Walliams esc personality". He then went on to explain that he is a 'hoot' at family gathering and that he seems very miserable in public because he acts differently in the same way that people act differently when with different company.
When one journalist challenged him to show them a snippet of what he's like in private the MP started to do a weak impression of the Mike Myers character 'Austin Powers' before crumbling under what appeared to be nerves. He then ended the press conference rather abruptly just after reinstating that he was "definitely quite camp and likeable in private".
Some are saying that Gordon Brown is trying to exploit the popularity of such people as Alan Carr and Graham Norton to boost his own, but nothing can be said for certain.