The loss of Great British Bake Off to rivals Channel 4 was one of the most spectacular fails in the organisation's history. One that still leaves a sour taste in the mouth of BBC bosses.
In a desperate attempt to win back viewers and recover its TV culinary crown, the BBC has continued to chuck chocolate soil at the televisual kitchen wall. However, despite numerous false starts the BBC has failed to come up with a cookery show format that has captured the public imagination in the way Bake Off does. Shows like the Big Family Cooking Showdown and Britain's Best Home Cook have received a lukewarm reception and viewing figures have been underwhelming.
However, BBC bosses now believe that they have hit on a winning formula that will steal back the cookery show limelight from their bitter rival. A new show to be launched next week, titled, The Fantastic United Kingdom Cook Off, has been described as bringing together many of the much loved elements of favourite cooking shows like: Hell's Kitchen, Master Chef, Come Dine with Me, Iron Chef, Cooking with Bear Grylls, Ready Steady Cook, Naked Attraction, The One Show, and Gogglebox whilst being (according to sauces) "completely original and nothing like Bake Off at all."
The BBC's head of Idea Concepts, Tristran Smythe, explains, "We wanted something that was both safe, comforting and familiar, a bit like broken glass in an old sock, but also bold and challenging. Something that isn't afraid to push the envelope in new directions. We believe this concept will change the televisual landscape of cookery in a new way that's both the same and completely different. We're really excited by #fukcoff."
Further details of the show will be revealed closer to the launch date but for now the creators are holding their recipe cards close to their chests.