The Cambridge Analytica Scandal took a new twist today when the name of Prince William was linked with the data harvesting organisation, and its dirtydoings with Facebook.
The Prince, for reasons best known to historians, is also known as the Duke of Cambridge, and rumours are rife that he may very well be a leading light at CA.
They're rife with me, anyway.
William is known to be 'Facebook friends' with Mark Zuckerberg - and the weight of evidence is now firmly upon his Royal shoulders.
Royal experts have scoffed at the suggestion, however. The BBC's ancient royalwatcher and recent host of 'Cash In The Attic', Jennie Bond, who must be nearly 100 years old, cackled:
"How stupid! As if he'd be careless enough to name the company after himself! Well, at least, that's what my 'bosses' at the Palace told me to say."