(Munich, Germany) Human males enjoy being called nicknames that they feel enhance their prowess in the eyes of others reports Dick Bush of the University of Maryland, Munich Campus.
"Guys love being called diminutive yet masculine names by members of the opposite sex in both real life and especially online," says the researcher.
Women also enjoy cute nicknames, but only when they are intimate on some level with the male.
"Guys don't mind being called 'hun' by women but 'honey' is restricted to lovers," said Bush. "Women on the otherhand prefer 'honey' over 'hun' by lovers, with both considered rude if spoken by a male acquaintance."
Bush's research is also exploring the recent phenomenon of people changing their names to their screen names.
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