The latest televisual trend is to fill a large tent with a lot of people, and watch some of them make some cakes.
The Great British Bake Off has seen an increase in both the number of cakes being made, and large tents being sold, which is great for supermarkets. However, more cakes made leads to more cakes being eaten, and more cakes being eaten leads to more work for dentists, personal trainers, and doctors.
A spokesman said 'It is great, all of this. Our next series will be about builders eating meringues, so it should help to sell more houses.'