Despite a national campaign to reign back on "suicide tourism", Swiss voters have resisted calls to prohibit assisted suicide for non residents.
And the Swiss government is unveiling plans to make things easier for individuals considering travelling to Zurich to avail themselves of the option.
Within the next few weeks, all the top banks in the country will be introducing a credit card that will give large discounts and favourable rates to customers using facilities run organisations specialising in assisted suicide.
The Exit Visa, as its been appropriately called, will be available from July 1st, 2011.