Long-standing and widely respected support group 'IBTC' has today recorded a 70% drop in membership, prompting a call for a mass recruitment drive.
Speaking at a conference yesterday, International IBT Committee Leader Tiffany Jones blames attitudes towards small breasted women.
"At first we all thought it was the hormones in the chicken, then when someone sat on the remote in the television room we realised it was because all those reality shows." Jones said.
Miss Jones lists reality shows such as 'Embarrassing Cleavage', 'Boob job makeover' and 'I'm flat chested get me out of here' as the main culprits in the social change of thought.
Branch member for Australia and long time IBTC membership holder Joyce Groves is upfront in her feelings.
It's sad that membership has flat-lined...if you pardon the pun. But don't worry, we'll keep being perky.
Women measuring from A to B are encouraged to sign up at their local capital city, or on the IBTC website.