President Obama has once again broken with tradition and expectations and launched his very own designer lingerie label.
O-"bra"-ma is a range of brassieres which the President says should bring to ladies' underwear what he has brought to politics. "My bras, like my polilcies, through a mixture of clever marketing and sophisticated packaging, will turn a chest that lacks much substance into something totally alluring and irresistible."
Asked about possible slogans for his new product, the President mused for a little and then smiled. "Something like - look at the Ba-rack on her."
A White House source says that Obama is not the first president to try to exploit his name to launch a product linked to female sexuality. However, President Bush's ideas were frankly pornographic.