Tennessee - Al Gore today announced a partnership with AMC, makers of the Hum-Vee (Hummer), H2 and H3 SUV's. Gore and AMC have founded an advocacy group to raise money to save the environment. They are calling their partnership: "SUV's for Trees".
"The concept is simple," said Gore. "For every Hummer purchased world-wide, AMC will donate five thousand dollars to help protect the environment. It's a win-win. AMC is even offering once-in-a-lifetime 1% financing to encourage major sales of Hummers, all for such a great cause".
Other money-raising incentives are built into the program. Spokespeople for AMC said that customers will be given a gas card, and every time they fill up their Hummer using the card, an additional five dollars will go to the environmental defense fund. "We think this will encourage people to fill up more frequently, knowing they are doing something to help raise money to save the environment," said Jill Medigan of AMC USA.
