London, UK: British government minister Eric Pickles has been credited with ending the condition of premature ejaculation.
Sexual Health practitioner Dr Melanie Cole explains "For the last two months we have been recommending that sufferers of the condition picture Mr Pickles in their mind as they feel themselves approaching climax, and our patients have reported a one hundred percent success rate in this delaying the fruition of their love making."
The approach is not without controversy however, as many claim that the mental image of Mr Pickles makes it impossible for them to continue with the sexual act at all. One man is understood to have launched legal proceedings against both a Harley Street clinic and Mr Pickles claiming that his penis withered away and dropped from his body like a frostbitten toe as a result of picturing the MP during sexual congress.