Once dubbed 'the playboy prince', Harry is now on the verge of growing up.
The Prince, who is said to be devoted to his charity for orphans in Africa, is to launch a new fragrance, Wheef! to raise funds for the cause.
Said his spokesman: "Prince Harry is working extremely hard sniffing samples and attending lunches in order to bring this about. He aims to create a big smell and in doing so help bring a whiff of famine to the British public."
Not everyone was convinced however.
Derek Olebongu, Director of Freedom and Food Forever (FAFF) said: "Whilst I applaud the young prince's work. Would it not be better for him to donate some of his family's vast wealth?"
UK Relief Chairman Sir Enoch Pooch insisted however that this would not be the best approach.
He said "I have a huge amount of respect for Derek but he really should shut up. The Royal Family are not hugely wealthy. They only have a few billion and that is solely there to maintain their lifestyles. What Prince Harry is doing is asking people to buy a perfume so that people in the Third World can be aware that he is doing his bit to help."
The scent will be sold for a RRP of £67.99 of which 89p of each bottle sold will be taxed before being passed to the charity.