Popular supermarket chain Cesto has unveiled plans to screen pornographic material within all of it's UK stores.
Plasma screens will be installed in-store to allow shoppers to watch a constant stream of filth whilst they peruse their groceries.
A Cesto spokesman commented:
"In response to rising prices throughout the food sector, we wanted to give something back to the consumer.
"Whilst doing the weekly shop, customers will be able to watch someone else getting fucked at the same time as them.
"We expect it to be a big hit"
Plans are also afoot to install porn screens on all of Cesto's fuel forecourts.