It has been known for some time that smoking seriously harms your health. Therefore new government guidance is to be issued advocating smoking as unseriously as possible.
New booklets are to be published with tips for safer smoking, which will include: smoking whilst laughing, smoking whilst wearing a clown suit, or smoking whilst watching passers by slip over on banana skins you have placed conveniently on the pavement in front of your favourite smoking spot.
Tips of how to avoid smoking seriously include avoiding smoking whilst reading Russian literature, watching adverts for third world charities or listening to late night radio four.
