GREEN BAY -- A study released today by the University of Wisconsin-Stout's Department of Sports Psychology shows that the "cheesehead" hats, worn most notably by Green Bay Packer fans are "not primarily, as previously thought, an ensign of team loyalty but rather an affordable form of head insulation."
Among the study's findings are that cheesehead wearers are 33% less likely to be treated for frostbite of the ears and 66% less likely to suffer from "steaming head syndrome."
As a result of the studies findings, the management of the Packers are considering making cheeseheads mandatory headwear for all games games held at Lambeau Field in December and beyond.