NFL Commissioner, Roger Goodell, on the heels of uncountable rule changes, arbitrary punishments, and overall ineptitude has contributed what he has refereed to as his "crowning achievement as Commissioner of the NFL".
"Starting from the championship to take place in 2017, the NFL Championship game will now be called the Superblow."
Baffled gathered members of the press asked why anyone would rebrand one of the most recognized brands in all of sports.
"First of all, after 50 years we figured it might be time to revisit the brand and see if we could make any improvements to it," the always befuddled looking "protector of the shield" explained.
How they came up with the name "Superblow" was also a hot topic of debate.
"We didn't want to stray too far from our traditional branding as not to confuse our intrepid fan base," King Goddell reasoned. "By using the same letters we figured a lot of people might not even notice the change."
When pressed for more details, "Badell" offered, "We thought that with all of the ticky-tack rule changes that slow up the game, give the officials way more control over the end result, and water down our sport in every way "Superblow" was much more honest and representative of our product as a whole.
After a brief moment of contemplation the gathered members of the press agreed he was right, so they all went home satisfied in the knowledge that people won't be disappointed by another drawn out over officiated mess as long as he name properly prepares them for an entertainment experience that is very likely to blow.