When Amazon recently announced that it was reducing the price of its electronic reader, the Kindle, to only $189, some cheered and some jeered. Kindles were upset. It was a kick in the teeth to their self-esteem.
Apple's iPads, which can also serve as electronic readers and are therefore considered competitors to the Kindles, were quick to react, calling their rivals "cheap, cheap, cheap." The iPads also quoted some business analysts who were predicting, well, not good things for the Kindle. iPads made fun of the Kindles, telling them, "You don't provide enough value, so your selling price had to be reduced."
Spoof reporter Gail Farrelly interviewed Head Kindle Hedda to find out what's what. Hedda called the iPads high-tech bullies who had behaved badly and said that their taunting had sent some poor Kindles rushing to psychologists for counseling. "Their feelings were hurt, their confidence eroded," Hedda reported, adding that she had advised the Kindles to stay strong.
According to Hedda, the new price is actually a positive sign. "Amazon wants to put its pride and joy, the Kindle, in the hands of many more readers. That means a greater demand for more Kindle ebooks." She paused for a moment and then smiled as she continued: "And when folks see more of a selection of Kindle ebooks, that will create an even bigger market for the Kindle itself."
As Hedda ended the interview with Farrelly, she pulled herself up to her full height of 7.5 inches and told Farrelly, "Kindles don't care about pleasing iPads or business analysts. We care only about pleasing Kindle owners. They are just delighted with us, so we must be doing something right! It's all about service."