A study released yesterday by advertising agency, Penguin, Basket and Wristflick paints a disturbing picture for the nation's advertising industry.
It claims that within five years there will no longer be sufficient advertising space available for all of the country's needs.
The main problem stems from the lack of storage facilities for used advertising.
Until 2007, most used advertising was consigned to land-fill sites, but since the introduction of the European Waste Disposal Act EU2714XF (Information and Notifications), used advertising now has to be either recycled, or stored within secure holding sites.
Ben Iainson, Editor of Isle of Wight News told us: "In the old days we simply put all of the used advertising in the bin along with the out of date news items. But since 2007 we have had to store it all in a shed out the back. We've packed it in as tightly as possible, but there is only a finite amount of room. We can't afford to pay for extra storage, so when it's full we will only be able to publish ads that we already have in stock. We have already had to limit new advertisers to six lines of text, and we've refused to take any new full-page, colour advertising since August."
Faced with a diminishing amount of advertising space, many publicists have resorted to 'fly-posting' their adverts. The BBC has recently seen a spate of unauthorised publicity videos for airline companies and far-eastern governments that have been dumped on its programming. And ITV inadvertently screened an illegal small-ad offering a second-hand Vauxhall Astra for sale, during Wednesday night's mid-Coronation Street commercial break.
Worrying times indeed.