There was anger and confusion in the West Midlands town of Dudley today, when shoppers in one of the town's premier boutiques noticed media publicist Max Clifford's book for sale on one of its shelves.
Poundland - where you've no need to ask; everything's a pound - was the setting for what turned out to be a near-riot, as eager customers queued for yards to purchase the media publicist's literary masterpiece, but trouble was brewing, when those same customers realised that the 2005 book contained no mention whatsoever of his association with the late reality TV star, Jade Goody.
Clifford published the work four years ago, long before his cynical manipulation of the tragic Jade, but Poundland customers were said to be "livid" at what they saw as a clear case of deception.
One disappointed 'reader', Meg Stealth, 43, said:
"I was looking forward to reading even more about Jade. She really was an inspiration to me, and I'm gutted the book contains no reference to her. Shameful!"
Another person who was left feeling cheated, Ron Pug, 16, told us:
"Ah loik reedin. But this bux crap. Th's naw pickchas! Serwaystuvaquid!"
Mr Clifford was unavailable for comment, for once.
Max Clifford: Read All About It costs £1 in Poundland, or £0.01 at Amazon (excl. p&p)