A white horse walks into a bar and orders a scotch on the rocks.
Immediately realizing how strange this occurrence is, the bartender immediately calls the local media and tells them there is a talking horse in his bar and it would make a great story, as the chances of them finding another story, that would attract viewers, and hence advertisers, would be quite slim.
Unfortunately the local news station declined the offer, believing it to be either a joke or a hoax.
Sadly, the horse has yet to return to the bar.
A missed opportunity.