Nominations in this years' Celebrity Endorsements competition have been announced.
Sponsors say top-rated so far are:
David Beckham - for starting his own line of Y-fronts in a massive package deal with Le Coq Sportif;
Mick Jagger - who got Burger King to back his organic flavored Whopper Beast of Burden Condoms;
And some old geezer who played James Bond in The Spy Who Shagged me for 007 Viagra because it made him roger more.