Big Brother creators Endemol are in the news again after a programme in which a terminally-ill woman selects one of three patients to receive her kidneys after her death, was given the all-clear for broadcast on Dutch TV.
Big Donor, where body parts of a soon-to-be-dead person are passed on to grateful recipients, has upset medical and TV watchdogs who say the phone-in voting is insensitive and breaks Competition Law.
But Endemol chief executive Johan Cruyffenstein said:
"If it's not racism, it's body parts! Some people just love to complain. They're allus moaning about something!"
Joop Asthma, of the ruling Christian Democrat Party, said:
"I think it's a great idea. I can't wait for the rest of the series. I will be voting every week!"
Future programmes are thought to include donations of hands, feet, livers, ears and, in an end-of-season spectacular, a woman's Fallopian tubes will be up for grabs.
The complaints are a surprise for Channel Filth, the TV station responsible for the show's airing, as Holland is usually a place where "anything goes", and nearly always does.
Frank Enstein, of Dutch donation group Limbs-R-Us, told TheSpoof:
"It's a lot of fuss about nothing. The best part is when they do the amputation - it's a real scream!"