Folks having difficulty sleeping are turning their sets to the World Cup matches. The soothing horns, calm announcers and lack of scoring make it the perfect recipe for sleep.
"The matches are on at crazy hours so I can usually find one in the middle of the night. It puts me to sleep like a baby," says Guy Wang.
Americans have been hearing that soccer (or football) is the most popular sport in the world for the past few weeks and we still do not care. We've been told that England was going to destroy our squad and the best they could muster was a weak tie. A tie? Did the game end or did the officials end it mercifully to stop the boredom?
Executives for the sleeping pill manufacturer estimate that sales will get back to their normal levels once the World Cup has ended and pre-season football has started.