Boob jobs are booming in Britain as women try to emulate the voluptuous Mad Men star, Christina Hendricks.
In the show, the buxom beauty plays Joan Holloway, office manager of advertising agency Sterling Cooper Draper Pryce.
The show is wll-known for its evocation of the 1960's workplace - people smoke in the office and men's attidues to women are antediluvian.
However, the glamour of the show has attracted a huge audience.
Marlene Pratt, of Edgbaston, Birmingham had breast enhancement treatment at top Harley St clinic, Orbs R Us. She told us: "I really fancy a job like Joan's and I reckon bigger boobs could help me get noticed by the advertising types.
"I mean have you seen the frocks they wear? Gorgeous - and all that sex! I want some of that."
Orbs R Us consultant, Dave Sleaze, says: "Of course, we counsel these babes before and after treatment - we warn 'em that bigger tits won't necessarily change their lives for the better.
"But they're very determined and when they've got a few grand burning a hole in their handbags, who am I to argue."
