Terry Wogan the prominent Radio 2 presenter has branded the broadcasters as "self-important" and called the profession "a piece of cake".
This shocking statement is taken from his new book, "Where Was My Hair? The World According To Sir Terry of Wogan."
This remarkable assault comes after a presenter almost literally, though not literally, flew out of a studio at the BBC in a storm because he thought his co-preseneter's face smelt of Muller strawberry yoghurt.
Sir Terry said: "Why the man with less hair than me left in such a huff is a mystery only Murder She Wrote or Scooby Doo could solve. News reading is not something to get self-important about; it's a piece of cake." He said whilst eating a piece of cake.
"Get your good suit on and tie on, brush your hair which is thinner than mine, a quick dab of makeup and you're ready." He said having another piece of cake. "Make yourself comfy and read the six o'clock news, all written nicely in Crayola on rotating white ponies for you to read and you're done."
Sky News' Breakfast presenter and eater Sherlock Holmes stuck his two pennies worth in saying being a news presenter is often a lot more difficult than cake eating Sir Tel makes out.
"We should distinguish between news readers and news anchors." He said. "And I should know I work as an anchor on the weekend and not one of my ships has sunk, one nearly did but
my fat floated it to the top again."
Holmes took a minute from licking his Alex Ferguson signed photo to admit one difference in the profession when he told us, "The irony is the more wooden a news reader tends to be, the more gravitas the public tend to give them. Just look at Pinocchio, newsreader of the year three years running until he became a real boy, now all he does is local weather and voice over's for Toilet Duck."
Asked if there was anything else he wanted to add he shouted like a drunken baboon. "I want some of Sir Terry's fucking cake!"
So there you have it.
