The London Olympics of 2012 had been in a desperate search for a mascot that could connect British tradition and contemporary innovation. They wanted an athletic symbol with some advertising cache'. UKOC, the United Kingdom Olympic Committee, announced its selection appropriately at the annual fall fox hunt in Chasinbush near Coldcock.
As the yelping hounds treed their furry red prey, UKOC chairperson Hugh Cock removed his fox costume while seated on a low branch of a towering oak and began a powerpoint presentation announcing the new Olympic mascot: Lord Frederick Fox. A scrappy little red fox pup danced about the screen carrying the UK flag while replicas of the furry red Fred fenced, broad jumped and pole vaulted to success.
The presentation unfortunately was cut short when a particularly spry hound grabbed hold of Cock's costume bushy tail and pulled the chairperson, costume and computer projector back down to earth. Computer and costumed were fine but the same cannot be said for Chairperson Hugh Cocks. Services will be held at the site of the new London Olympic Stadium and a search committee for a different mascot will begin work immediately.