In a move that has the anti-obesity brigade up in arms, several cup cake manufacturers have released supersized versions of their cupcake ranges called mugcakes.
"This is just another example of more food being available than people actually need," said anti-obesity movement co-ordinator, Lizzie Thin. "Everywhere you look people are able to eat two,three even four times as much as they actually need."
According to Thin, in the case of cupcakes, no cupcakes is the correct amount of cupcake.
"Mugcakes take the biscuit," she said. "And usually add them as a decoration on top, alongside a chocolate flake, some marshmallows and a token strawberry to make it look healthy."
There is a rumour that Mr Stripling are to produce a pintcake, something that the cake manufacturer denies.
"We have no plans to make cupcakes larger than mugcakes," said Mr Stripling himself. "Unless the demand is there. The fattie fighters like to blame bakers like myself for the obesity epidemic, but it's not our responsibility. We only make what the public wants, and if the public wants dinner table size portions of high fat food, then this is what we provide."
Although the two sides are at loggerheads, the mugcakes continue to fall from the shelves and into shopping baskets up and down the country, flavoured with a variety of healthy sounding options like banana, apple and pairs, and triple choc choc-chip chocolate sauce centred chocolate mugcakes, which contains enough chocolate to test theories on the health benefits of chocolate.
Some of the mugcakes, like the banana mug cake, have broken the world calorie record for an off the shelf supermarket product.
"There are as many calories in a banana mugcake," said Thin, "as there are in Guernsey. Not the cream. The island."
