It's a PR mans dream come true! After all the media headline grabbing antics of the X-factorgate scandal and the Top Gear bosses accusing "The Stigs" team of being money grabbing so and so's, we now have "The Stig Factor" to look forward too.
Rumour has it that this was engineered by none other than PR prophet to the stars, Cliff Maxord, in behind the scene talks with Simon Cowl and The Stig, in a bid to increase profits on the forthcoming "The Stig" book.
The BBC have tried to get the book banned and accused "The Stigs" literary team of chasing profits, more importantly their profits.
Simon Cowl says that it will be good for "The Stig" and good for X-Factor, hopefully when "The Stig" shows the world what's under his helmet and starts singing "The Impossible Dream", they will all forget about just how fixed the show is, and if that don't work, next week we have that woman who chucked a cat in a bin singing "Memory" from Cats the musical.