Radiohead release their new album this week, and, in a supreme show of loyalty towards their fans, have decided not to charge any money for it.
The album, called In Rainbows, is the band's seventh studio album, and is expected to be the most popular yet.
Initially, the group planned to advertise the album on their website with an invitation to prospective buyers to "pay what you like". It became clear though, that nobody wanted to pay anything, and the decision was taken to give the product away free of charge.
Former Stone Roses frontman Ian Brown, who is rumoured, by those in the know, to sprinkle drugs on his Corn Flakes, said:
"It's a fantastic idea. Anything that contributes towards breaking up the music industry is OK with me."
Another Manchester-based musician, Johnny Marr, formerly of The Smiths and Electronic, said:
"It's a bold move, but I think it will be the end of them."
The radical move is thought to be a tribute to Mr Manchester himself, the head of Factory Records , Anthony Wilson, who died recently.