It's not unusual to remember people, places and events from one's childhood, but one man astonished his friends this week, by telling them that, off the top of his head, he could remember the telephone number for the 1970s Saturday morning children's show, Swap Shop.
Moys Kenwood, 55, left his friends astounded, as well as astonished, when he told them that the number was:
"01 811 8055".
The first of the show's six seasons, he said, used the number 01 288 8055, but this was not as popular.
Many 'children of the 1970s' are able to remember the number, and it seems indelibly etched in their minds, along with Edmonds' vast collection of garish 'chunky' knitwear, often provided by the mothers - or even grandmothers - of the show's young viewers. Said Kenwood:
"I can still hear Noel saying it. Oh-one eight-double-one eight-oh-five-five. I always tried to get through, but our telephone in those days was one of those where you put your finger in the circular slot, and turned it clockwise, then let it go. Ours was too slow. I was deprived of many a desirable swap merely because of our slow-dialling telephone."