The long standing method of using the Atomic clocks to set the world time pieces has been replaced by Kardashian sitings and other wardrobe malfunctions.
Scientists at T.I.M.E, The Institue for Meaningless Entertainment, have concluded that the time of day doesn't matter.
"The world basically stops until a new picture of Rihanna's cleavage or Miley Cyrus's skinny ass is seen," according to Dr. Alfred Dumas, head keeper at T.I.M.E.
Studies have shown that the human population goes into a listless "zombiefied" state of non-interest and stop functioning until any reality star, actress or singer is seen exposing skin, either on purpose or accidently.
According to Dr. Dumas,"The latest incident of leaked photos of nude celebrities have thrown the globe into a virtual whirlwind of productivity."
