Several petrol stations across the UK have introduced a new scheme, which has the full backing of the World Wildlife Fund. Every time customers fill up on the forecourts they will be allocated WWF points.
When sufficient points are gathered, the motorists can trade them in for a panda.
"We're aiming for a conservation message," said Phil Wiffgass, spokesman for the Gasoline Purchasers Consortium. "Gasoline has a negative green image, and we are trying to remedy that."
This isn't the first time that garage forecourts have tried to harness purchaser power. They have been successfully running a Nectar Rewards programme that helps beleaguered Bee Keepers in developing nations. The Nectar scheme has been so popular it has been taken up by several high street retailers also. Now motorists can choose whether to keep donating their points to the Bee Keepers, or to the conservation of the panda.
"Motorists can choose to have either a Nectar Card or a Panda Card," said Wiffgass. "We hope that this scheme will take off as well as the Nectar scheme, and the high street retailers will join in like they did before."
A random motorist was asked his opinion.
"I wondered why I had so many bees in my house," he replied. "I think I'll stop using that Nectar scheme now, but I won't be doing the Panda scheme either, because I don't know where I'd put a panda. Also, my wife said we couldn't grow bamboo in the garden, so there'd be nothing for it to eat."